Vacation Rental Blog Posts

6 Ways to Increase Airbnb Occupancy Rate

September 29, 2021

Whether you're a new or experienced vacation rental host, you can use these 6 tips to increase your Airbnb occupancy rate.

Increase your Airbnb occupancy rate with these 6 tips.
Photo by cottonbro from Pexels

Are you experiencing a slow, but steady flow of bookings? What if we said you could increase your amount of bookings by just replacing your display photos with professional, quality photographs or posting your rental on social media? Well, believe it or not, showcasing quality photographs is just one of many ways to potentially increase your bookings. Check out these simple tips on how to increase your Airbnb occupancy rate for your vacation rental.

Use quality photographs

Pictures of your vacation rental will be one of the first things that will make a lasting impression on prospective guests. Photos should make them want to find out more about your listing. Your photos should highlight your home’s best features. You also want to make sure that you provide enough photos of your property. Overall, you should be showcasing professional quality rental photos.

Price competitively

First, be sure your pricing is somewhat align with your competitors. Having too high of a cost could drive your prospective customers to choose a more affordable option. Having too low of a cost cause guests to be skeptical about the authenticity of the property. Your price should reflect the value a guest would receive by staying in your vacation rental. If you need help pricing your property, many vacation rental sites provide pricing tools that help price based on market pricing.

Add extra value

Everyone wants to get the most for their money. Advertise what value you can offer to your guests besides just a place to stay. Value can come in the form of extra amenities, a welcome gift, or even the simple act of providing insight to local tourist attractions nearby. Creating a memorable guest experience is an easy and low cost way to add additional value to your vacation rental.

Up your marketing game

Market your vacation rental to the largest amount of viewers as possible. By reaching a larger number of viewers, you will likely increase your chances of receiving more bookings. You can simply market your property through multiple vacation rental websites such as Airbnb, Homeaway, and VRBO. Additionally, you can use local search listings such as Google Places and Craigslist.

Additionally, social media is one cost-friendly way to promote your listing. Whether it’s a paid advertisement on Facebook or a simple Instagram story, social media will put your place on the map. Read here for more of our best tips for posting a vacation rental on social media.

Provide a unique and accurate listing description

Your listing description is just as important as the photos you showcase. While photographs initially peak interest in guests, the listing description will ultimately determine whether or not a guest decides to book. Your description should be able to create an image in the guest’s mind of what to expect. Use accurate and specific wording, and present your listing description in easy to read, digestible phrases.

Additionally, you will want to make sure your listing is readable and there are no errors.

Generate positive reviews from guests

Great reviews can be equally as important as price when it comes to deciding whether or not to book one vacation rental over another. Reviews allows others to see what kind of experience was provided to previous guests. This helps establish trust and credibility for prospective guests.

One way to get reviews is simply by asking. After a guest checks out, follow up via email or the booking app messaging platform to thank them for their stay and ask them to leave a review. However, you want to make sure the guest had a pleasant stay before asking.

Lastly, ensure your vacation rental is ready to welcome more guests by using an automated cleaning service app to book your turnover cleanings. TurnoverBnB is a platform that allows seamless communication with vacation rental cleaners, a simple payment method, and 24/7 live customer service to answer all of your questions.

All in all, there are a few ways to get more exposure for your vacation rental and increase your Airbnb bookings.

Kayla Bisquera Avatar

By Kayla Bisquera