Vacation Rental Software

How Hosts Can Automate Airbnb Reviews

Host reviews can be tedious to monitor and keep up with. However, your hosting responsibilities can become a lot easier if you choose to automate this vital process. Discover the top review automation software to help you generate more positive reviews in no time.

by The Turno Team

Is Automating Reviews Even Possible?

Automating reviews is absolutely possible. To help you scale your Airbnb business, there are many vacation rental software options that can ease operations. This includes the automation of writing and submitting guest reviews. 

All the time you’re spending writing reviews is time you could be spending focusing on growing your business. 

To help you submit personable and efficient reviews, it’s vital to use an automating system that will allow you to set up and manage multiple templates. Ultimately, this will help build trust, improve guest experience, and save time. 

How to Automate Vacation Rental Reviews

The best way to automate vacation rental reviews is to use automation software. If you’re not ready or unable to invest in this type of software right now, there are easy ways you can streamline your review process. Follow the steps below to get started. 

  1. Create message templates that are based on the reviews you usually write to your guests. If you are uncertain about what you can write, simply check out other reviews hosts have posted on Airbnb. 
  2. Set a reminder on your calendar to synchronize the check-out times of your guests and the time you have to post reviews. That way, you don’t miss out on doing it within the 14-day review period. 
  3. Copy, paste, and submit the text in your templates. Make sure to fill in the guest name in the shortcodes where appropriate. 

Airbnb Review Guidelines

1. Reviews Should Follow Airbnb’s Policy

Airbnb Content Policy states that reviews should not contain the following:

  • Advertising or commercial content, including company logos, links, or company names
  • Spam, unwanted, or disruptive contact 
  • Sexually explicit, violent, threatening, or harassing content 
  • Discriminatory content
  • Impersonation of another person or entity, including an Airbnb employee
  • Content that violates someone’s intellectual property rights, privacy rights, or other rights
  • Content that reveals someone’s private information or the location of a listing

2. Reviews Should Be Unbiased

Reviews should not attempt to incentivize other individuals to post positive reviews and exploit compensation. Second accounts that are used to leave a review for yourself are not also allowed. 

3. Reviews Should Be Relevant

Reviews that include the following are not acceptable:

  • Remarks about a person’s social, political, or religious views 
  • Profanity, slurs, and inferences about a person’s character or personality 
  • Any commentary that does not relate to the listing, host, or guest you are rating 

Top Review Automation Software

Short-term rental review automation software can help you simplify your processes for building review templates, receiving notifications, and submitting reviews. Below, learn more about some of the top software to make automating your vacation rental reviews a breeze. 

1. iGMS

iGMS is an all-in-one Airbnb automation tool. Their auto-review feature allows for effective automated messaging and reviewing. The feature also uses gender-neutral terms to avoid gender bias and can delay a review to give you the chance to check any issues at the property after check-out. 

2. Hospitable

Hospitable is also a great automation tool to centralize most of the mundane tasks an Airbnb host faces every day. Their review automation software allows you to customize your review templates. It will also randomize them as they’re submitted so they sound natural. 

3. Guesty

Guesty offers end-to-end solutions that simplify hosting operations, helping hosts focus on growing their business. Guesty’s review automation allows you to delay, pause, and customize ratings and even use your own templates. If you don’t have a template set, Guesty will create one for you. 

4. Hostaway

Hostaway’s automation capabilities allow you to automatically submit and respond to reviews on a centralized platform. Hostaway provides template-based automatic positive reviews as well as negative reviews. Their automatic negative review function can be sent out 20 seconds before the review window closes to avoid guest retaliation.

5. Uplisting

Uplisting’s review automation software has a double-blind functionality. This means that guests will get a notification when they receive a review from you. But in order to read it, they must leave one for you too. If not, there is a 14-day waiting period. 

Start Automating Your STR Business Now 

There are many hosts who miss the opportunity to increase bookings and avoid bad guests because they don’t respond to reviews or write guest reviews

It can be very repetitive to manually reply to and review your guests. As you scale your business, it can seem impossible to keep up with the workload. 

By automating Airbnb guest reviews, you can still create personalized guest experiences through authentic review templates and get reviews in return. This process will help your listing get traction and make guests feel confident about booking your property.