If you’re conducting business of any kind, it is important to measure your success. Measuring the success of your Airbnb cleaners will help you calibrate your efforts to increase the satisfaction of your customers. If you find that customers are not happy at one of your short-term rental properties, you may need to speak with those cleaners to find out what the problem is.
Determining KPIs
In order to measure the success of your Airbnb cleaners, you must determine the Key Performance Indicators (KPIs) of your business. A KPI should be a measurable piece of data that can be tracked throughout a period of time. This way, you and your Airbnb cleaners can compare the satisfaction of your guests on a month-to-month basis. Possible KPI choices for your short-term rental could be the following:
- 5-Star Airbnb Reviews
- Percentage of Satisfied Customers
- Listing Views
- Social Media Engagement
Short-term rental applications like Airbnb will help you gather some of this data. However, you may need to put in the work in the data collection department. If you don’t already have a customer satisfaction survey available to your guests, it is recommended that you create one. Upon check-out, guests will be able to answer questions involving their varying levels of satisfaction. Google Forms and Qualtrics are great platforms for creating surveys and monitoring analytics.
Creating a strong social media presence for your short-term rental can help attract guests and create strong KPIs. Use platforms like Instagram and Facebook to track the amount of people who have viewed your listings. Platforms like these can also be great tools for customer service and forming long-lasting relationships with your guests.
Using Turno
Turno can be used to monitor the success of your Airbnb cleaning service. You can compare the number of on-time turnovers each month. Another metric that could be used is the amount of time that it takes for your Airbnb cleaners to finish a property. Comparing the time of each cleaning can help you get a feel for the availability of the property.
Regardless of the metrics you decide to use for your short-term rental, it’s likely that signing up for Turno will help bring positive KPIs to your business. A more organized team means less wasted time and more satisfied customers. Start measuring the success of your Airbnb cleaners, and see how Turno can help make it grow.
