Vacation Rental Blog Posts

How to Price Your Cleaning Service: 10 Tips to Stay Competitive

April 15, 2021

Follow these important factors to help you win the bid every time.

How to price your cleaning service

On the fence determining the right price for your cleaning service? Let’s review 10 key factors to help you stay competitive and gain more profitable turnovers.

#1: Keep Track of Your Time

Before you begin a job, keep track of your start and end times. Logging this will help you determine the average time it takes you to clean a particular room.

Make sure to take note of the overall square footage of the property and any areas that may take longer to clean. Once you have completed a few jobs, you will be able to more accurately calculate your average cleaning time.

In order to help you stay competitive, first set some general goals for your business. Goal setting will help you add value to your cleaning service and be sure you stay on track for success.

An example of this could be setting a goal to clean a 1,000 square foot home in 1.5 hours.

This can help you price a separate rate for additional services that may require more time, including deep cleaning and other special projects.

Determining your average cleaning times will be crucial when determining your service price. You wouldn’t want to provide a client with an estimate lower than the value it will take you to perform the job, right?

Knowing the property’s estimated square footage, bedroom, and bathroom count will also prove beneficial before accepting a new job. Knowing this information will help you to price your cleaning service more accurately.

#2: Price Your Cleaning Service Using the Model That Works For You

Have you determined the pricing model that suits your business best? Next, let’s take a look at the three most popular models to price your cleaning service:

Hourly Rate

Pricing by the hour is a great method for both seasoned cleaners as well as newer cleaners to consider. Charging an hourly rate will allow you to work based off of your average cleaning time that you have already established in our first tip.

Your client’s overall satisfaction must remain top of mind, so be mindful about getting your job done at an efficient pace. The opportunity to turn a one-time project into a repeat loyal customer is a much greater reward than trying to stretch a project longer than is needed.

Flat Rate

Charging at a flat rate can be a good choice for more experienced cleaners. As you complete more jobs, you will naturally become more efficient with your time. As you begin to see your work beginning to consistently take less time to complete, an hourly rate would no longer be a viable pricing model.

Also to note, many clients tend to prefer paying a flat rate over an hourly rate. 

Rate Per Square Footage

This pricing model is factored in by the entire property’s square footage or the specific area requesting to be cleaned. This can prove useful when cleaning multiple properties similar in size, allowing you to produce an estimate based on your average cleaning times.

#3: Location

Wherever your business is based, you must consider the average cost of living in your area.

It is no surprise that cities with a high cost of living, such as Honolulu or Seattle, should have higher cleaner rates than more rural areas. Furthermore, you should also factor into your pricing how long it will take to get to the property. A good way to manage this is to schedule properties that live in the same areas to be cleaned on the same day.

how to price your cleaning service

#4: Experience

Viewing your business objectively and determining what your services should cost rather than what you think your service should cost is an important difference. This difference could be the deciding factor on whether a client will choose to hire you.

If your company doesn’t have enough experience (yet!) or the necessary credentials to charge a more premium rate, it is best to begin by setting a price and adjusting your rate down the road.

Bonus: On your website or social media page, position client reviews front and center. Including client testimonials is a great way to build trust within your customer base.

#5: Frequency

How frequently you clean a vacation rental property will have an impact on your pricing. As we discussed in tip #2, with every turnover you complete you will become more and more efficient with your time.

You may even be willing to negotiate a lower price with a repeat client for subsequent visits.

#6: Schedule A Walk-through

When appropriate, don’t be afraid to ask to schedule a time to walk through the property or ask the client to send photos. You will need to have the property’s estimated size, the number of bedrooms, bathrooms, and any additional projects to provide an accurate estimate.

#7: Keep Overhead Costs In Mind

In addition to factoring in your actual cleaning time, there are additional costs you will want to consider before you set your cleaning rate.

  • What is the roundtrip distance you will be traveling?
  • Will the distance prevent me from working more jobs due to the time spent in transit?
  • Cost of supplies
  • Any other unique costs that may vary from job to job

#8: Test Price Increases

After you have found your rhythm successfully bidding on new projects, you may decide to test out a price increase.

You will likely test different prices to see what brings you the most profit while also being affordable to clients to want to work with you.

As you become more experienced, your service becomes more valuable and you may want to start raising your prices. But how can you know that your clients will still want to hire you with the increase in price? 

A safe way to test a possible price increase is to raise the clients’ price that you earn the least profit from. By testing your increase to these clients first you will run less of a risk.

Help price your cleaning service using TurnoverBnB's Vacation Rental Cleaning Costs

#9: Research Average Prices In Your State

Vacation rental cleaning costs will vary from state to state. Researching your area’s average rate is a good way to get a baseline of how to price your company. 

One way to research is to contact the top cleaning companies in your local area and ask for a quote. If a company keeps its prices private, ask for a quote to clean your own home and compare their estimates to your own.

#10: Join TurnoverBnB’s Marketplace

TurnoverBnB provides a platform to help cleaners grow their business and find new customers.

By joining the cleaner marketplace, you will connect to new customers in your area while you continue to work with your existing customers.

It is free to join the marketplace and free to bid on projects. Cleaners set their own prices, either hourly or per-project rates.  

Learning how to price your cleaning service competitively is the first step in growing a successful company. Click for more information on joining the TurnoverBnB marketplace and how you can continue to grow your business today!

Shaun Barte Avatar

By Shaun Barte