From the very beginning of Airbnb’s rise to prominence, property cleanliness has been an important aspect of the business. And now, in the midst of an ongoing global health crisis, Airbnb cleaning is only going to become more important.
The importance of cleanliness was made clear when the company issued a cleaning protocol back in April, in the early stages of the pandemic. Now, however, it’s hard to imagine a protocol is even needed. People have a better understanding of the importance of cleanliness in shared spaces, which will lead hosts and guests alike to place a greater premium on clean property — likely for the foreseeable future.
With all of that said, most hosts aren’t actually doing their own cleaning most of the time. Some are, to be sure — particularly in more casual arrangements. But hosts for whom Airbnb is more of a business are often relying on third-party Airbnb cleaning services. This is becoming so common, in fact, that there remain opportunities to start cleaning businesses in this space. It’s a job with constant demand, and one which, done well, can be quite successful.
But if this idea appeals, how exactly should you go about starting an Airbnb cleaning company?
Establish a Process
Different host properties have different demands. But it’s still in your best interest when establishing a cleaning business to establish a cleaning checklist that you can rely on. This will help you to establish consistency in your cleaning jobs, and it will ultimately make it easier for you and any employees you may have to get through your jobs quickly. So long as the checklist is thorough and produces good results, this can all amount to more efficient business.
A cleaning business can sound like a fairly simple thing to set up, and in some respects, it can be. But if you’re going to succeed you’ll still have to plan ahead, particularly with regard to costs and supplies. As it’s put in one article about starting up a cleaning business, having an idea of your operation’s costs will help you to price jobs and manage cash flow for success. This means careful consideration of equipment, maintenance, travel, pay for employees, and so on — all of which will help you to sustain operations and price your jobs appropriately.
Handle Licenses, Permits, and Insurance
I won’t spend too much time on these points, because the specifics will vary depending on where you happen to be starting your Airbnb cleaning business. But it is important to make a point of looking into any licenses, permits, or insurance you may need to operate legally and responsibly. This is simply a matter of setting up the business properly to avoid unnecessary complications or expenses once you’re up and running.
Eventually, once you have everything ready to go, it’s important to market your cleaning business. And in a sense, this is actually an easier task than with other types of new, small businesses, because you have a very specific target audience. You merely need to find ways to reach Airbnb hosts. Direct communication is an option and can be your most effective one. Though you also won’t want to ignore the basics, such as establishing a business website and social channels and doing what you can to stay visible online in your area. Ultimately, you just need to ensure that hosts are able to see and consider your business. And as our next and final point will cover, once you get a few jobs it will become easier to get more.
Track and Collect Reviews and Comments
The importance of rating systems with regard to Airbnb has been described as a “win-win” for hosts and guests alike. In other words, hosts and guests benefit from being able to see each other’s ratings. But as the operator of a cleaning business, you can become a third beneficiary, in that you can scope through reviews of properties you’ve worked on and find positive comments about cleanliness. These are not all that uncommon on Airbnb pages, and they can effectively serve as endorsements for your work. Track and collect these reviews and comments, and you’ll be able to make much more effective pitches to hosts.
Follow these steps diligently and you’ll not only be able to start an Airbnb cleaning business. You’ll also be on your way to building it to compete.