Airbnb Instagram: Where Information Meets Influencers
According to Social Pilot, more than 1.15 billion people actively use Instagram every month. Whether it’s to keep up with friends, get inspiration from celebrity influencers, stay in tune with events and communities, or learn new skills, Instagram is a powerful hub for it all.
Instagram has also emerged as a valuable learning platform for aspiring and seasoned short-term rental (STR) hosts. With its diverse features, Instagram offers an ideal space for STR content creators to share their insights and experiences in personal and approachable ways.
Instagram Reels, both short and long, are dynamic tools used by STR hosts to convey information in an engaging and digestible format. Airbnb hosts glean insights through bite-sized Reels that offer quick tips, best practices, and proven strategies for success. These concise videos cover a wide range of topics, including property management, guest communication, interior design, marketing tactics, renovation ideas, and more.
Best Airbnb Instagram Accounts to Follow for Hosting Tips
Following short-term rental experts is a great way to keep up with industry news and trends. Below are some of the best Airbnb Instagram accounts hosted by creators to help you get inspired, build your STR skills, create a buzz about your properties, and attract future guests and revenue.
1. @thekeyresource
The founder of The Key Resource, Kendra Barnes, utilizes her platform to be a voice of women and people of color (POC) empowerment. Her success and platform have made the Airbnb industry more accessible to women and POC – creating opportunity for women and minority groups to enter the vacation rental market and thrive.
On her Instagram feed, you’ll discover not only her personal journey in managing a prospering Airbnb business but also the shared insights and advice of other successful women. As a real estate investor, Barnes’ content provides valuable information about what takes to start your Airbnb business. From investing in your first property to managing tenants and guests, The Key Resource is a go-to account for STR real estate content.
Through Barnes’ community of followers, you can connect with like-minded individuals, share experiences, and seek advice from others who have faced similar challenges. Find the quality information you need to navigate each stage of your STR journey through Barnes’ Instagram feed.
2. @madeleineraifordholland
Madeleine Raiford-Holland, a short-term rental investor and entrepreneur, is well-versed in optimizing vacation rental businesses. Her expertise extends across various facets of the industry, from property management to investment strategies.
Through her popular Instagram account, Madeleine serves as a valuable resource and guide for aspiring and seasoned short-term rental hosts, property managers, and real estate investors.
With a keen understanding of the unique challenges and opportunities within the vacation rental market, Madeleine’s content is crafted to address the diverse needs and goals of her audience. Whether you are just starting your journey in the industry or seeking to refine your existing practices, Madeleine offers practical insights, actionable tips, and strategic advice. From optimizing property listings for maximum visibility and bookings to implementing effective guest communication strategies and revenue management techniques, Madeleine covers a wide range of topics essential to running a successful short-term rental business.
3. @cameron_philgreen
Cameron Philgreen has established a prominent presence for himself and his family within the short-term rental and real estate industry. Since 2017, Cameron has steadily built a vacation rental business that includes an impressive portfolio of 11 properties and 16 units.
Recognizing the value of social media platforms to share his insights and experiences, Cameron creates compelling Instagram and TikTok content tailored to the interests aspiring hosts and investors.
Cameron shares his successes and challenges, providing valuable guidance and inspiration to others navigating similar paths in the industry. Cameron delivers a range of authentic and transparent content, from practical tips on property acquisition and management to share lessons learned from his own experiences. In addition to his intelligent and helpful Instagram content, Cameron offers coaching to other aspiring vacation rental investors.
4. @ayooojus
Justin Richardsons’ influence in the short-term rental world extends far beyond being a host, investor, and entrepreneur. As a high-profile figure in the industry, Justin has leveraged his expertise to cultivate a dedicated following on Instagram, where he shares invaluable insights aimed at assisting individuals in launching and growing their vacation rental businesses.
Justin’s content offers valuable insights into various aspects of the vacation rental business, including property acquisition, listing optimization, guest communication, and revenue management. Through his engaging and interesting Instagram content, Justin demonstrates how success in the STR industry is attainable with dedication, perseverance, and strategic vision. In addition to his popular Instagram content, Justin spends time coaching individuals on ways to maximize their vacation rental potential.
5. @airbrindy
Airbnb hosts of any experience level should follow Brindy Bringhurst because she’s an award-winning Airbnb Ambassador who specializes in design and hospitality education and coaching.
Her Instagram content offers practical tips to enhance your Airbnb properties and guest experiences through fun and engaging posts. Brindy’s expertise in design ensures you learn how to create inviting and stylish spaces that attract guests and boost positive reviews.
Additionally, Brindy’s focus on hospitality education and coaching equip followers with the skills and knowledge needed to provide exceptional customer service and create memorable stays for guests. Hosts who follow Brindy get inside access to valuable insights and guidance that help properties maximize income by standing out in the competitive Airbnb market.
6. @mamma.mode
Mamma Mode, created by Andrea, an Airbnb ambassador, is one of the top Instagram accounts for operating a vacation rental business. Not only is Andrea’s feed aesthetically pleasing, it provides followers with a variety of tips and tricks for running a successful Airbnb.
Her content includes expert advice as an Airbnb mentor, design and decor tips with Amazon links to specific sought-after products, and applicable workbooks and manuals on running a short-term rental. This thoughtful approach helps her followers easily copy her style, making their Airbnb properties more attractive. Also, her comprehensive resources give hosts practical tips and tools to improve their operations and boost guest satisfaction.
By offering a holistic approach to success in the vacation rental business, Mamma Mode is trusted, go-to resource for many Airbnb hosts. Her feed also shares success stories and testimonials from real-life hosts who have worked with Mamma Mode one-on-one.
7. @therealestateexperiment
If you are interested in learning about all things real estate, following Ruben Kanya on Instagram is a great place to start. His expertise is focused on short- and mid-term rentals – giving you a comprehensive view on how to maximize rental revenues with different types of properties.
Ruben’s Instagram feed includes clips of him speaking alongside STR industry professionals like Avery Carl, Dr. Rachel D. Gainsbrugh, and others on his podcast, “The Real Estate Experiment”. His entertaining episodes cover key topics related to financial management and property protection, equipping followers and listeners with the tools they need to navigate the challenges of the rental market with confidence.
Ruben regularly shares success stories that serve as inspiring examples for hosts, and illustrate the potential for growth and achievement in the short- and mid-term rental industry. By showcasing the real-life experiences of successful hosts, Ruben motivates others to pursue their own entrepreneurial aspirations and strive for excellence in their rental businesses.
8. @jaredbnb
Jared Condon stands out in the Instagram crowd as a visionary who believes in the power of creativity and uniqueness. His insights into the STR industry are redefining the Airbnb experience, and through his Instagram content, he encourages hosts to transform their properties into interesting and memorable stays that drive high ratings and great reviews.
Jared’s approach to hosting goes beyond mere accommodation; it’s about curating unforgettable experiences that resonate with guests long after their stay. His content offers you a look into how he manages guest relationships and reviews to transform ordinary spaces into areas of comfort and style.
Jared’s personal approach and communication style comes through in content that is relatable and easy-to-understand. His advice and strategies offer real-world guidance on how short-term rental hosts can cultivate positive interactions with guests, respond effectively to feedback, and create memorable moments that enhance the overall guest experience.
9. @kierracastle
Airbnb super host and real estate investor, Kierra Castleberry, provides followers with real-life, practical advice that resonates with aspiring and seasoned hosts alike. Kierra’s insights are rooted in her own firsthand experiences of successfully operating a sustainable Airbnb business.
Her advice covers a wide range of topics essential to running a vacation rental, from optimizing listings for maximum visibility and bookings to effectively managing guest interactions and ensuring exceptional guest experiences. Kierra’s approach is results-oriented, focusing on actionable strategies that hosts can implement immediately to improve their operations and drive success.
Kierra’s expertise extends beyond the day-to-day aspects of hosting. She also offers valuable guidance on long-term sustainability and growth, including tips on property acquisition, investment strategies, and building a portfolio of profitable Airbnb properties. Her insights into the broader real estate market and investment landscape empower hosts to make informed decisions that align with their financial goals and aspirations.
10. @taylorcolemanadams
Spice up your Instagram feed with vacation rental DIY renovation projects and design inspiration from real estate investor Taylor Adams. From property makeovers to investing tips, Taylor offers actionable advice in a fun and creative way.
Her popular content provides cost-effective solutions for hosts and showcases budget-friendly alternatives to expensive professional services with her DIY renovation projects. Taylor’s Instagram followers learn the tools they need to boost the aesthetic appeal and functionality of their properties without breaking the bank. She and her loyal followers know that intentional renovations lead to increased property value.
Enhancing the appearance and amenities of vacation rentals can attract more guests and command higher rental rates, ultimately boosting profitability. Additionally, the unique design elements she offers can help differentiate properties in a crowded market, leading to higher occupancy rates.
Level Up Your Airbnb Game with Insights from Top STR Instagram Influencers
Instagram is more than a social media platform for funny memes and recipe inspiration – it’s a valuable resource for you to learn and grow your hosting business. With over a billion monthly active users, Instagram serves as a limitless source of information and inspiration for short-term rental professionals.
