Are you experiencing a slow, but steady flow of bookings? What if we told you you could increase your amount of bookings by just replacing your display photos with professional, quality photographs? Well, believe it or not, showcasing quality photographs is just one of many ways to potentially increase your bookings. Check out these simple tips on how to increase your bookings for your vacation rental.
Pictures of your vacation rental will be one of the first things that will make a lasting impression on prospective guests. Photos should make them want to find out more about your listing. Your photos should highlight your home’s best features. You also want to make sure that you provide enough photos of your property. Overall, you should be showcasing professional quality rental photos.
Be sure your pricing is somewhat align with your competitors. Having too high of a cost could drive your prospective customers to choose a more affordable option. Having too low of a cost cause guests to be skeptical about the authenticity of the property. Your price should reflect the value a guest would receive by staying in your vacation rental. If you need help pricing your property, many vacation rental sites provide pricing tools that help price based on market pricing.
Add extra value
Everyone wants to get the most for their money. Advertise what value you can offer to your guests besides just a place to stay. Value can come in the form of extra amenities, a welcome gift, or even the simple act of providing insight to local tourist attractions nearby. Creating a memorable guest experience is an easy and low cost way to add additional value to your vacation rental.
Market your vacation rental to the largest amount of viewers as possible. By reaching a larger number of viewers, you will likely increase your chances of receiving more bookings. You can simply market your property through multiple vacation rental websites such as Airbnb, Homeaway, and VRBO or you can use local search listings such as Google Places and Craigslist.
Provide a unique and accurate listing description
Your listing description is just as important as the photos you showcase. While photographs initially peak interest in guests, the listing description will ultimately determine whether or not a guest decides to book. Your description should be able to create an image in the guest’s mind of what to expect. Use accurate and specific wording. Present your listing description in easy to read, digestible phrases.
Generate reviews from guests
Great reviews can be equally as important as price when it comes to deciding whether or not to book one vacation rental over another. Reviews allows others to see what kind of experience was provided to previous guests. This helps establish trust and credibility for prospective guests.